Helping Angels

We are Dignity Champions

The Dignity Challenge

High-quality services that respect people’s dignity should:


1 Have a zero tolerance of all forms of abuse

2 Support people with the same respect you would want for yourself or a member of your family

3 Treat each person as an individual by offering a personalised service

4 Enable people to maintain the maximum possible level of independence, choice and control

5 Listen and support people to express their needs and wants

6 Respect people’s right to privacy

7 Ensure people feel able to complain without fear of retribution

8 Engage with family members and carers as care partners

9 Assist people to maintain confidence and a positive self-esteem

10 Act to alleviate people’s loneliness and isolation



Become a Dignity Champion today Sign up online at
Log on to find out more about the campaign and get ideas to help you improve local services.

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